Important: This article complements our home improvement lead generation guide, which covers effective methods for obtaining high-intent home service leads at scale. Check it out for unique marketing and leadgen insights.

Have you ever wondered why prospective customers hire your competition? Imagine a couple purchasing their dream house in your neighbourhood and instantly needing to renovate the outdated kitchen. They call up a remodelling company, but not yours. You’ve just lost high-intent home improvement leads, and you don’t even know why.

This happens more often than you might think. Perhaps your home remodelling campaigns didn’t reach these prospects at the right moment, or you haven’t incorporated paid home improvement advertising into your marketing strategy. Your competition, however, actively captures these opportunities, which helps them consistently grow their customer base and market share.

Fortunately, you can still improve your paid advertising approach. With an effective plan, you can acquire more home improvement leads without breaking your budget. Let’s explore how to optimise your home improvement ads for lead generation, attracting high-quality home service leads regularly that turn into profitable projects.

What Is Lead Generation in Home Improvement Ads?

Home improvement lead generation by advertising involves planned marketing strategies that target prospective customers who can potentially become your clients in the long run. At its core, home improvement lead generation focuses on building a database of homeowners actively seeking contractors. In this competitive landscape, numerous local renovation companies fiercely compete to capture valuable customer information, such as email addresses and phone numbers, all while hoping to convert prospects into paying clients before their competitors do.

Your effective home improvement lead generation strategy needs to extend far beyond traditional marketing techniques, such as email marketing and social media ads. Additionally, you need to stay on top of lead conversion trends and make smart decisions about resource allocation. This strategic approach enables companies to target high-quality leads for home improvement projects while minimising spending on prospects with low purchase intent.

Understanding how your conversion rates compare to other industries helps optimise your marketing strategy:

Build your plan and elevate your home improvement lead generation and lead routing with Phonexa, or book a demo to see the platform in further detail.

Types of Home Improvement Leads

Note: Use the categories mentioned above to find the correct keywords for advanced targeting parameters in your home improvement advertising campaign.

However, creating a comprehensive list of services that fall under home improvements is challenging. This sector encompasses nearly any upgrade that requires the physical presence of the contractor on-site, from complete house rebuilds to setting up call routing.

Understanding the Target Audience to Succeed at Home Improvement Advertising

You cannot succeed without an understanding of who your target audience is. Even a narrowly targeted lead group, such as kitchen remodel leads, can represent very different needs. Some will want simple remodelling, while others might wish to have all the bells and whistles you can offer.

No matter what home renovation business you represent, you should analyse your audience’s motivation thoroughly. Home improvement is not generally something one pursues because they are bored; nine times out of ten, it’s a need. If you want your contractor marketing to bring you a plethora of home improvement leads, in-depth customer analysis is crucial.

The following are the basic factors that determine a homeowner’s motivation to improve their home. These can be broadly categorised into:

Here are some home improvement advertising strategies based on these motivations:

• Most homeowners delay repairs until they are an emergency. Your contractor ads need to feature reliability and quick response. Stress how you complete the job efficiently with a minimum of household disruption.
• Families often bemoan not having space. Your home renovation business should showcase creative expansion solutions. Direct your home improvement marketing at how attic, basement, or garage conversions provide affordable alternatives to not relocating.
• Investment-minded homeowners renovate to increase property value. Emphasise tangible ROI facts in your marketing. Ensure your home improvement ads showcase how high-quality materials and craftsmanship provide both short-term enjoyment and long-term value protection.

Using Home Improvement Advertising to Pre-qualify Leads

Placing home improvement ads without considering lead quality is a poor strategy that could lead to financial problems. You’ll waste your marketing budget on non-converting clicks and frustrate your sales team with low-quality prospects. These negative experiences often result in negative customer reviews, requiring additional resources to repair your company’s reputation.

Here are the two effective practices for composing home improvement ads:

1. Pre-qualify your leads through strategic ad content. Keep call-to-action copy short, punchy, and to the point so leads will be clear about what you’re offering. Avoid vague messaging, such as ‘Home Improvements Available.’ Instead, try specific messages such as ‘Custom Kitchen Overhauls for Homes Built Before 1980.’ This precision appeals to homeowners with older kitchens needing remodelling while filtering out those seeking simple repairs or new home improvements.
2. Create segmented landing pages for home improvement ads. When leads land on your homepage, they waste time finding what they need. Direct your ads to send customers exactly where you want them to go. Homeowners who click on your “Bathroom Renovation” ad should be driven to bathroom project galleries, price levels, and a brief contact form immediately, not to your general services page that requires additional navigation.

How to Generate Leads With Home Improvement Ads on Google

With over 94% global search engine market share, Google is the ad playground that you simply can’t afford to ignore. As a contractor, you can use Google Ads to generate leads.

When you launch contractor Google ads, Google places them at the top of search results, giving them visibility among your target audience. This positioning helps smaller companies compete effectively against industry giants without requiring massive marketing investments.

Google ads for contractors follow a pay-per-click model, meaning you pay nothing upfront. You only pay when someone genuinely interested in your services clicks your ad and visits your website.

How to Step by Step Create a Google Ads Campaign

Step 1. Create a Campaign and Select a Goal

Log in to your Google Ads account and navigate to the ‘Campaigns’ page. Click on the blue ‘+’ button and then select ‘New Campaign.’ Identify the objective of your campaign – website traffic, sales, or lead generation. This allows you to define conversion actions, such as phone calls or website visits, that you’ll track throughout your campaign. Alternatively, if you prefer, you may also select to “Create a campaign without a goal’s guidance.”

Step 2. Select the Campaign Type

Choose how your contractor’s Google ads will appear across the web. Options range from general search pages, images, videos, or web feeds. While a “Video” or “Display” campaign might work for graphics-heavy content, most home improvement advertising performs most effectively with a “Search” campaign type.

Step 3. Start Configuring Your Campaign Settings

Name your campaign (this will not affect your potential to generate home improvement leads). Then, establish your timeline by entering a start date and end date. Determine whether your advertisements will run continuously or only during specific hours that align with your potential customers’ search habits.

Step 4. Specify Target Audience

Select your target audience by specifying their locations and preferred language. At this point, Google will tell you how many viewers are available for you to reach with your home improvement ads.

Step 5. Set Up a Bid Strategy and Daily Budget

Set your average daily budget for paid advertising. Keep in mind that Google will spend more than this on certain days and less on others to meet your overall budget goals.

Source: Google Ads Help

Next, choose whether to do manual bidding (where you define a maximum Cost Per Click) or automated bidding (where Google optimises CPC bids for you). Remember that the cost for home improvement ads will differ depending on keyword quality and your ad’s relevance – less relevant ads typically have higher CPC.

Step 6. Add Keywords for Targeting Home Improvement Leads of Relevance

Add words that the terms home improvement leads may employ to look for your business, and determine how closely the users’ search requirements must match your keywords to show your ad.

Your keywords will directly impact the cost per click (CPC) price. Broader keywords, such as ‘home improvement business,’ attract more competition from home renovation companies and command higher bids compared to long-tail keywords like ‘kitchen remodelling company in London.’

Step 7. Create an Audience

You can create a target audience for your home renovation ad and use it again in multiple Google ad campaigns by clicking on “Create an Audience” in the “Modules” tab and selecting the groups of people you want to target. Google gets information about someone who belongs to a specific group – age group, household income, etc., from user interaction history on Google SERP.

Step 8. Create Home Improvement Ads

Finally, construct your home improvement ads by entering your landing page URL, creating enticing headlines, setting up display paths, and writing compelling descriptions. In addition, personalise device targeting by adjusting bid amounts for different devices or excluding some entirely by entering their bid adjustments as zero.

Tips to Consider Before Starting a Home Improvement Ads Campaign

Before jumping into Google home improvement ads, complete these foundational steps to maximise your investment and attract the best home improvement leads to your business.

First, create several campaigns with various settings as a testing strategy. Your home improvement advertisements will perform differently depending on your location and target audience. Having numerous campaigns running simultaneously allows you to determine swiftly which methods provide quality leads without incurring significant costs.

Consistently use proven marketing strategies in the creation of your home improvement advertisement. Thoroughly research your audience’s specific requirements, create professional material showcasing your skills, and maintain open communication through all customer touchpoints.

The following are some main tips to maximise your home improvement marketing with Google advertisements:

• Target interest, not location: In creating home improvement ads, target those interested in renovation work, not every resident of your target area. Google enables you to target those who have indicated an interest through search activity. Targeting a narrower focus saves you money while delivering leads that truly require your expertise.
• Use ultra-specific keywords: Use free tools like Google Keyword Planner to get the keywords related to your business. Long-tail keywords will help you achieve leads via Google Ads at less expense. These keywords tend to face fewer competitors and have better conversion rates, significantly improving your home improvement ad performance.
• Eliminate wasted clicks: Put words like “DIY” or “guide” into a “Negative keyword list” to prevent them from being included in your campaign. For example, in the case of kitchen remodelling marketing, you don’t want to rank for DIY queries. This strategy prevents wasting your budget on clicks from people who are unlikely to hire a contractor.
• Leverage Google ad extensions: These useful functionalities add your location, phone number, and direct links to specific services to your ads automatically. Extensions increase visibility and make it incredibly simple for potential customers to reach out to you at a moment’s notice.

Source: Google search

• Reconnect through remarketing: Set up campaigns to re-engage visitors who showed interest but didn’t contact you. Since these people already know your company, they’re much more likely to convert than cold leads. Create specialised home improvement ads addressing common concerns, such as financing options or project timelines, to bring these potential clients back to your site and generate leads more efficiently through Google Ads.

How to Advertise Your Business on Facebook

Although social media marketing is incredibly effective at attracting potential home improvement customers, not all social media platforms are created equal in this sector. For example, LinkedIn is likely to be ineffective in attracting B2C traffic, and TikTok is unlikely to reach older age groups.

The following are some general statistics on marketing media channels:

As you can see, Facebook is taking the lead. The platform has been in operation for approximately 20 years, serving over 2 billion users and 200 million business accounts. Home improvement advertising on Facebook can be highly profitable if you know who you’re targeting and how to target them.

Creating successful Facebook campaigns involves leveraging the platform’s unique targeting capabilities. Facebook allows you to target homeowners based on life events, interests, and demographics relevant to their renovation needs. You can market your work with strong visual content. You can also specify exact neighbourhoods where you want to generate leads.

Creating Home Improvement Ads on Facebook: A Step-By-Step Tutorial

Ready to launch effective home improvement ads on Facebook? Follow these seven simple steps to create campaigns that generate quality leads without hiring a Facebook ad manager.

Step 1. Set Up a Business Page on Facebook

Set up a Facebook Business page featuring your renovation services and previous projects. This unlocks Ad Manager, Facebook’s tool for creating targeted ad campaigns to reach potential customers.

Step 2. Choose a Marketing Objective

Select your marketing objective: brand awareness, traffic, video views, etc. Choose “Lead Generation” to improve Facebook ads for collecting prospect information.

Step 3. Define Your Audience

Target your market with Facebook’s targeting options. Narrow your audience by criteria like place (your service area), age, relationships, behaviours, and interests.

Step 4. Choose Ad Placement

Facebook allows you to decide where to show ads: News Feed, Facebook Messenger, or Instagram. Alternatively, you can enable Facebook to choose where your home improvement ads should be placed.

Step 5. Set a Budget and Bidding Cost for Home Improvement Ads

Establish a daily budget for consistent lead generation or a lifetime budget for specific promotions. Then select your preferred bidding model: CPC (cost-per-click) works well for driving website traffic, while CPL (cost-per-lead) optimises for form submissions.

Step 6. Choose a Home Improvement Ad Format

Select the format that best showcases your renovation work:

• Banner ads for simple before/after transformations
• Lead ads for direct contact information collection
• Carousel ads to display multiple projects or services
• Video and slideshow (Facebook automated ads) to demonstrate your craftsmanship in action

Step 7. Complete Ad Setup

Develop an ad headline and body text, and design the visual element. Monitor how your ad is performing after publishing it using Facebook’s Ads Manager.

Advanced Facebook Advertising Hacks for Home Improvement Businesses

Facebook continues to produce top-notch results for contractors seeking home improvement leads. Whether you are promoting general contracting services, roof services, or renovation services, these tested methods will optimise your advertising investment:

• Use video content to dramatically increase engagement. Facebook alone permits contractors to exhibit transformation in action—something that other platforms are unable to deliver. Imagine a brief video clip showcasing a kitchen remodel from start to finish, creating emotional connections that text alone cannot achieve. Always include subtitles in your home improvement ads since most viewers watch without sound.
• Create multiple ad variations to complement each other and generate brand recognition. Design three different contractor advertisement ideas providing the same service but employing different visuals and language. This approach prevents ad fatigue while effectively delivering your brand message to different audience segments.
• Implement A/B testing to discover what works. Test the same home improvement ads with varying headlines, images, or calls-to-action and determine which of them drive more leads from Facebook. This ongoing process of launching, measuring, and optimising ensures your Facebook advertising hacks become better and better.
• Develop inspiring content to attract quality prospects naturally. Rather than advertising services alone, offer helpful home improvement advice that solves common problems. For example, a roofer who demonstrates expertise through informative content will naturally attract homeowners who are searching for solutions. This positions you as the authority while driving qualified roofing ads on Facebook, resulting in increased conversion rates.

Expanding Your Reach to Target Home Improvement Leads on More Platforms

Global social media advertising continues to expand rapidly, creating additional opportunities to target home improvement leads beyond Facebook and Google.

Source: Statista 

Consider these additional platforms for your home improvement advertising strategy:

Complete Home Improvement Lead Management With Phonexa

Acquiring home improvement leads is only half the fight – managing and converting those leads effectively seals your ultimate victory.

Phonexa offers LMS Sync, a lead-management system designed specifically to help contractors manage leads throughout the entire marketing funnel.

Phonexa’s tools also make a significant difference in optimising pre-conversion performance.

Get Phonexa’s eight proprietary solutions at a single price (online price calculator):

Ready to transform how your business handles home improvement leads? Book a demo today to see how these tools can address your unique operational challenges and growth objectives.

Frequently Asked Questions

How does time-of-day ad scheduling affect lead generation?

Scheduling your home improvement advertising campaign when prospective customers are most likely to notice it can potentially help expose your home improvement ads to the people who are actually interested.

What is a custom audience, and how can it be utilised in home improvement advertising?

A custom audience typically consists of people already familiar with your services or business. Google and Facebook offer the choice of making a custom audience from your company’s people list or the list of people who visited your website. Targeting these leads with home improvement ads significantly increases the conversion rate.

How does pre-qualifying leads through home improvement advertisements impact ROI?

Pre-qualifying leads through home improvement ads ensures that you invest in potential customers who are genuinely interested in your services, resulting in a higher ROI.

More and more people are installing air conditioning and heating units to totally control air quality and temperature at home, thus making HVAC digital marketing one of the most profitable online business opportunities for 2025.

There is an abundance of HVAC customers within the marketplace. You “simply” have to know the proper HVAC marketing strategies to generate leads and turn those leads into paying customers if you’re on the advertising side of the business. This is perhaps not easy, but I am here to show you the way.

Book a demo to discover how Phonexa will fill your HVAC lead pipeline to the top.

Here are some bulletproof HVAC marketing ideas for HVAC businesses.

1. First, Before Anything Else, Create an HVAC Marketing Strategy

No matter how you promote your HVAC company — word-of-mouth, social media, email marketing, via an affiliate management system, or all of them at once — you cannot initiate your HVAC marketing campaign without understanding how, where, and to whom you will promote.

Here’s how you can develop your HVAC marketing plan:

A well-designed HVAC marketing plan will bring new life to your HVAC marketing ideas and ensure maximum return on investment for your work while providing the best customer experience to your customers.

2. Design a Visually Attractive and Persuasive HVAC Website

Do you know that 96% of users on your website are not prepared to buy just yet? Even those hovering around in your sales net require one final nudge.

Below is your on-site HVAC marketing strategy that will convince more prospects to buy from you:

• Value focus: Your growing shorter attention span places you alongside about eight seconds of reaction time before your leads say goodbye for good. Get a move on here and now with no build-up, long wind-ups, and extraneous paragraphs. Be short, provocative, and garrulous.
• Entice with flawlessly targeted calls to action: Let your customers know immediately where to come for what they are after. Short, descriptive, and value-packed CTAs will be sure to increase your sales. Notice the example below – short, descriptive, and inviting.
• Use compelling hooks: Because 95% of the decisions to buy are made subconsciously, psychological triggers are relevant to all business opportunities and with most HVAC business ideas. Use these tricks to convince your prospects that you’re the one they need:

1. Fear of Missing Out: The fact that we are missing out on a product that will make our lives better drives us hard towards the purchase. Limited offers, time limitations, and other FOMO aspects will help you convert more.
2. Loss aversion: We are more afraid of losing something we already have than we are excited about getting something we don’t yet have. To use loss aversion to your advantage, habituate your subscribers to your product or service beforehand — e.g., offer a free monthly subscription — and then charge them rightfully.
3. Fewer options: Ironically, fewer products will increase your conversion rate by not causing decision paralysis. You do not want paralysed prospects, so limit the offering to a few suitable options.

• Reciprocity: Offer your customers something valuable; they will repay you in kind: subscribe, share, comment, and even buy from you.
• Customise: HVAC is never a wish-list buy, so you have to be targeted with your content. Targeted content properly placed in corresponding website sections is paramount, which you can do if you’ve effectively segmented your audience. Make sure your website has sections for every target buyer — no generalisation.

Don’t forget that your website is your primary conversion engine and the hub of your business.

3. SEO-Boost Your Website and Rank Better in Local Search

Most HVAC leads start their search with Google search, so search engine optimisation — and specifically local SEO — is paramount.

Your basic on-site SEO tools are:

As is true with emails, all your SEO tricks must underpin the worth of your content. You can deceive Google crawlers, but not your prospects and leads.

4. Cultivate Your Email Subscribers

From the early days of sending emails in blasts back in the 1970s, email marketing has grown into a multi-billion pound industry of endless potential. From 306 billion emails sent and received daily, you just need only a tiny drop of that to win.

The following are the pillars of HVAC email marketing:

Basics alone, however, might not do. You might need something else to stand out in an inundation of email letters. What might it be? For instance, AMP-based emails.

➥ AMP technology enables in-email purchasing and content update, in which the recipient can get current information at each open — i.e., the number of seats available on a flight — and buy from you (or do any other desired action) without leaving the mailbox.

In the same way, you can stand out through compelling subject lines, CTAs, and interactive content like quizzes, calculators, and infographics. But again and again, regardless of what tools you have at your command, you need to be focused on the quality and relevance of your content because only these two drive sales.

How E-Delivery Can Automate Your Email Campaigns

It is not an exaggeration that you don’t do your email campaigns yourself, especially if you are not a small business. E-Delivery type email marketing automation is invaluable for crafting, launching, and monitoring email campaigns, synchronising these email campaigns along with your other performance or affiliate marketing avenues.

From segmentation of email lists to tracking subscriber activity to A/B testing to unlimited integrations, E-Delivery maximises your email campaigns to their full extent while adhering to applicable compliance regulations. In addition, just as with any other Phonexa solution, you get all key data piped into a single comprehensive dashboard.

Take a product tour to see how E-Delivery operates.

5. Utilise the Power of Social Media

With over 82% of Britons having at least one social media account, with the user base growing by a rate of about 2% each year, you can’t ignore over three-fourths of your audience.

Here’s how you can bring your HVAC social media marketing to a new level:

• Create a business profile for all your social accounts: Social media business profiles provide extra features to aid in converting your followers. The good news is that having a social media profile is not much more difficult than running a website: favor quality over quantity, be regular, and stand by your brand reputation.
• Win more customers via paid social adverts: Slideshows, carousels, images, and paid advertising all can help you bring in more prospects at little or no commitment or risk whatsoever. Paid advertisements have no minimum cost, and you can stop the campaign at any time.
• Create a buzz: Shareable visuals, counterintuitive notions, provocative facts, influencer interviews, pre-launch contests, giveaways, etc. — there are multiple ways to interact with your followers.

HVAC-related content may not be quite as interesting as kittens, food, and clothing, but that’s no reason not to make yourself heard. Buzz-generating HVAC social media content can elevate your brand recognition and accrue valuable customer data, not to mention convert some of your followers.

6. Get as Many Online Reviews as Possible

Online reviews are among the HVAC marketing concepts that are on the surface. When people are shopping, they want recommendations, reviews, and experiences from other consumers of the product.

• Research on the internet precedes 87% of purchases.
• Prospects read ten reviews, on average, before making a purchase.
• 88% of customers rely on consumer reviews as much as personal recommendations

To leverage social proof in HVAC marketing, incorporate case studies, reviews, testimonials, awards, integrations, customer and influencer testimonials, and user-generated content. Google and other sites will allow you to request reviews — do this tactfully, inviting your customers to respond rather than compelling them to.

Here are some tricks to receive more reviews for your HVAC business:

• Engage all key HVAC review websites. From already named Google My Business to Facebook to Yelp to Home Advisor — sign up on as many review platforms as possible and keep them active, responding to positive and negative reviews.
• Provide incentives. As much as you might dislike it, promotions are some of the best publicity for HVAC businesses. Nothing encourages customers more than a discount on an air conditioner in the sweltering summer months. The majority of your customers will be happy to leave a review in exchange for the opportunity to save a few hundred dollars.
• Ask for feedback after the service. Place a review link on your invoices and receipts as a reminder of the option to leave feedback.

7. Participate in SaaS Affiliate Marketing

Whether you’re ready to buy or sell HVAC leads, affiliate software will enable you to do that automatically based on your settings: quantity of leads to buy or sell, price per lead, and profile of the lead (demographics, exclusivity, etc.).

Here’s how you can find an appropriate affiliate program:

1. Confirm the feedback on the program. To guard against substandard programs and outright frauds, confirm the background and reputation of the program before proceeding to the nitty-gritties.

2. Test the program’s technical component.

a. Revenue model. Of various payment models — Pay Per Sale, Pay Per Click, Pay Per Lead, and Pay Per Impression — select the most appropriate one which best suits your goals and your finances.

b. Projected conversion rate. You can’t possibly know for sure what the conversion rate on the revenue model you choose will be, yet even an approximation can be enough to decide if it’s worth your while.

c. Toolkit. Estimate your program’s lead generation tools and affiliate tracking software to obtain what you need.

3. Read the contract itself.

The positive aspect is that you can always opt to subscribe to a free trial affiliate program and find out whether this type of HVAC business marketing is right for you, and only move ahead once you have factored in all risks and all rewards.

Optimising Your Affiliate Income With an Affiliate Tracking System

It makes sense to track your affiliates since then you will know how to compare traffic sources’ performance, quality, and quantity, and make more informed marketing decisions. In that way, you’ll increase your ROI and become a reliable affiliate partner.

If you need top-of-the-line affiliate tracking software that you can easily integrate into your existing affiliate marketing platform, consider Lynx, which is included in Phonexa’s all-around performance & affiliate marketing software solution.

Book a demo to discover how Lynx can complement your affiliate marketing campaigns.

8. Automate Your HVAC Marketing with Phonexa

Automation dominates contemporary marketing, and HVAC is not an exception:

• Over half of businesses utilise automation to optimise marketing
• Automations software generates four times more quality leads
• 77% of marketers leverage marketing software to generate more leads

Here’s how Phonexa will boost your HVAC marketing (besides the above-mentioned Lynx and E-Delivery):

LMS Sync to Analyse, Distribute, and Track Your Web Leads

Because you depend on regular leads to keep your company thriving, you need to unlock your lead data to know what HVAC marketing channels generate the highest traffic and how many of them lead to new customers. LMS Sync will open up the full potential of your leads and provide you with access to fresh sources of income.

• To begin, you monitor your leads to learn about successful marketing channels.
• Next, you direct the qualified leads to the most relevant sales rep, making the customer experience fulfilling.
• Finally, you refine running campaigns and create new ones using analytic tools like real-time reporting.

Call Logic to Analyse, Distribute, and Track Your Phone Calls

Regardless of how you generated your lead, through your pay-per-click effort, offline HVAC advertising, or social media, you will know where every caller originated with Call Logic. Instant reports will allow you to find trends, utilise resources well, optimise the customer experience, and find methods of generating more call leads.

Phonexa has all of this and more, so you should test our software bundle to experience the synergy and seamlessness it can provide. For example, when processing web and call leads, you can access actionable in-site insights utilising HitMetrix; before you run campaigns, you can conduct computer simulations utilising Predictive Modelling, and a lot more.

Get Phonexa’s eight proprietary solutions at a single price (online price calculator):

Build your plan today, or take a product tour to experience the complete Phonexa performance marketing and lead management ecosystem.

Frequently Asked Questions

What are the top HVAC marketing ideas?

The top HVAC marketing ideas include an on-site promotion, social media, SEO, online reviews, automation software, and affiliate marketing, all justified in your marketing plan for an HVAC business.

What are Google Reviews, and how to get them for your HVAC business?

Google Reviews are comments posted on your Google Business Profile listing, which show next to your listing on Search and Google Maps.

In order to succeed with Google Reviews,

• Choose the perfect frequency of reviews: Google balances recency of reviews with the quantity of reviews, so uploading plenty of feedback all at once is not going to work. Instead, a handful of new reviews per month is necessary to be competitive, showing that your company is prospering.
• Maintain realistic scores: Most customers don’t like businesses that have spotless reviews, and that raises an eyebrow, especially for small, local companies. Don’t get people asking whether you fixed the system by maintaining your overall score in the 4.2-4.8 range. That depends on review volumes — if you’re not getting a lot of reviews, having a 5 overall won’t look fishy.
• Respond to reviews: As with other ranking factors, Google takes into account how quickly you respond to reviews, regarding speedy responses as a credibility indicator.

What are the advantages of advertising your HVAC business on YouTube?

YouTube marketing may not feature among the top marketing ideas for HVAC companies, but you simply cannot do without it, considering the growing importance of video marketing and YouTube specifically. Having a YouTube channel will allow you to promote all touchpoints, from website to blog to social media, and craft a consistent customer experience across your marketing platforms.